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Hi! I am Aastha. I lead the UX team for Customer Engagement at Google. My team elevates customer experiences to grow Google’s business.
I have designed solutions both at boutique design studios and big corporations. I bring my experiences designing for consumers & enterprise into my passion: Leading with Mindfulness, Intuition, Creativity, and Compassion.
ON LEADERSHIP
MY VALUES
Invest in people
Focusing on each unique individual makes for a stronger, more connected team.
PROACTIVE CAREER MANAGEMENT
PRIORITIZING WELL-BEING
CELEBRATING LIFE MILESTONES
CARING FOR ONE ANOTHER DURING TOUGH TIMES
Inspire through craft
Practicing our craft with an obsessive attention to detail and deep knowledge of the business earns us the trust and respect of our partners.
BUSINESS IQ IS NON-NEGOTIABLE
THINK BIG AND OWN THE VISION
RIGOROUS RESEARCH AND DATA ANALYSES ARE MISSION-CRITICAL
GOOD STORYTELLING MATTERS
Xfn team first
Our goals and our PM+Eng partners’ goals are one and the same. No walled gardens.
INVOLVE XFN EARLY AND OFTEN
MAKE DECISIONS TOGETHER
COLLABORATION OVER HEROISM
XFN’L RITUALS AND SEATING
My management style
I created this doc as a manager read me to share with my team. If we are currently talking and you’re evaluating whether you’d like to work with me, this might help you decide one way or another.
Recent public sightings
I talked to Harrison about my story—how I got into UX Design and leadership, how my team works at Google, and how I maintain balance in my life.
I chatted with the fine folks over at Hireworthy about how I lead based on my values.
I participated in an Industry Roundtable hosted by Sidharth on Women in UX Leadership
I wrote tips for beginner designers just starting their first job.
GET IN TOUCH
I live in Los Angeles with my husband, and our two doggos; Gustave & Rumi.